It’s a pretty simple phrase which embodies so much. “Enjoy the Ride” sums up what Santucci Cycles stands for. We love bicycles and how they improve our lives.The first freedom, the thrill of discovery, trying a new route, changing seasons, the smells in the air. We don’t discriminate on style or purpose. The only thing that matters is enjoyment. In this respect, we’re setting off a campaign which aims to visually represent the simple joy of riding. The first video to emerge from this concept was shot this autumn, as temperatures cooled down, leaves changed colors, and the sun sat a bit lower. We set off around Berlin to capture a simple day in the life of Nadine on her custom LAUREL (#082). Real customers and their bikes. That is the idea.

Camera and Edit: Jonathan Peters

January 10, 2019